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Franchising

Own a White Rose Store! Follow the steps below to get more information on how you can own your share of the lucrative industry.

UNIQUE BUSINESS MODEL
Join the lucrative Dry Cleaning Industry by being part of White Rose.

For most entrepreneurs worldwide, selecting the right business to launch is not easy. Although there are many factors to take into account, the most important is finding a business that offers exceptional growth potential and a great likelihood of financial stability.

Dry cleaning is a business that offers a high-level of economic stability and is not greatly affected by fluctuations in the economy because customers will always have their quality garments cleaned professionally.

Do you have the desire and drive to succeed in owning and operating a profitable business?

If yes, White Rose Dry Cleaners is looking for You! Discover the top reasons why you should explore the White Rose Dry Cleaners franchise opportunity.

WHY THE WHITE ROSE BRAND
Why is a White Rose Dry Cleaners franchise a smart decision?

Why would being a part of a our franchise be a smart decision? We have a some great reasons why;

Instantly Recognizable Brand Name
Adopt a name built upon a foundation of consumer trust and developed with more than 60 years of fabric-care experience.

Reach a Targeted & Refined Clientele
Enjoy high-level of financial stability because customers will always have their quality garments cleaned professionally.

Year-Round Business
People wear clothes year-round, therefore it follows that they will need them cleaned all year round.

Affordable Investment
Our franchise saves you money by avoiding heavy investments in equipment purchase, staff salaries and publicity costs. Just set up your shop, and leave cleaning to us!

DLI Endorsement
White Rose Dry Cleaners is a professional member of the internationally renowned Dry Cleaning and Laundry Institute (DLI).

Highly Effective Marketing Department
White Rose Dry Cleaners has invested in a proficient marketing team to promote the brand nationally and regionally.

Free Entrepreneurial Advice
Benefit from free advice from successful owners in the field of delivering quality cleaning to your customers.

Quality and Fluid Operating Systems
We have had more than 52 years of establishing proven quality delivery systems that give you a competitive edge.

DO I QUALIFY?
What does it take to start a White Rose store?

Outside of the ability to follow our system and the advantage of supportive resources that we avail to all our franchisees, we have found the following qualifications helpful:

What does it take to start a White Rose Dry Cleaners store?

1. Keen Interest
To run any successful business, you have keep to abreast with all aspects of operations within your industry. 

2. Strong enthusiasm for figures
When you get a grip on how your accounting works, it becomes significantly easier to allocate resources only to the most rewarding store requirements and needs.

3.Affinity for  improved technology
Keeping at par with better technology is the best way to remain relevant and provide value over time. 

4. Financial Ability
Over and above having clear operating guidelines, you also need to have the ability to finance a franchise investment of approximately KES. 200,000–300,000

5. Ability to follow a proven marketing campaign
The biggest advantage of partnering with us is that we have had over 52 years of market research and proving what works. Your ability to identify with and follow such a campaign is crucial to your store’s success. 

6. Entrepreneurial spirit and passion
Owning any business requires one to be able to draw plans for its growth and take sensible risks for it to flourish. 

7. Mature, team-oriented personality
Your store’s success may wholly depend on good relations with your team. Having a great working relationship goes a long way to promote this. 

8. Strong leadership skills
As a leader, you will need to have a strong authoritative presence supplemented by great problem resolution skills. 

TRAINING AND SUPPORT
What else do I get with White Rose Dry Cleaners?

From initial training to ongoing support, as a White Rose franchisee, you will be in business for yourself, but not by yourself. We will help to get you going;

4-Week Training Program
White Rose will qualifying you to operate a prosperous modern dry cleaning business. Your team will be trained on the following;

I.   Techniques and processes in both laundry and dry cleaning
II.  Management, daily operations and back office systems
III. Customer Relations and Experience Management
IV. Specific store "start-up" assistance at each new location

Site Selection Guidelines
We shall provide advice in the selection of a strategic location of your White Rose franchise.

Marketing Support
We shall continually promote the White Rose brand identity, provide creative advertising materials, marketing and promotional guidelines and much more.

Ongoing Operational Support
At the end of training, we shall avail management assistance in overall launch plans, coordination and follow up on how the franchise is progressing

AVAILABLE MARKETS
In which areas should I be looking to set up my store?

Dry Cleaning franchises flourish in densely populated areas. Currently, White Rose is looking to expand in all major Designated Market Areas across East Africa.

Target areas include: Ruaka, Ngumo (Kenyatta Market), Karen, Kitengela, Rongai, Ngong, Utawala, Mombasa (Nyali area), Kisumu, Nakuru, Eldoret, Kisii, Kitale and Nanyuki.

Do you have a market in mind? Get more information!
Fill the self-qualification form HERE
You can also call us for latest update on 0722 205 500

View Current Store Locations

INVESTMENT
How much capital do I need to start a White Rose Dry Cleaners store?

Below is the cost breakdown for investment and operating costs for a single-unit White Rose franchise;

  • Minimum Working Capital - KES. 200,000

  • Experience - Not mandatory. Furthermore, White Rose provides an option for existing Dry Cleaners wishing to operate with the White Rose brand name, under the Franchise Model.

  • Franchise Fee - KES. 100,000

  • Royalty - N/A

  • Marketing - Benefit from our countrywide marketing

Interested in multi-unit investment levels? Call us on 0722 205 500

QUALIFICATION PROCESS
This enables us to tailor a solution that is unique to your needs

If you're interested in becoming a White Rose franchisee, please take a few moments to fill out our interest form below. We look forward to sharing more with you about this great opportunity!

Thank you! Your submission has been received!
We will get back to you the soonest possible

Sorry! Something went wrong while submitting your form.
Please reload the page and try again.

Unique Business Model

For most entrepreneurs worldwide, selecting the right business to launch is not easy. Although there are many factors to take into account, the most important is finding a business that offers exceptional growth potential and a great likelihood of financial stability.

Dry cleaning is a business that offers a high-level of economic stability and is not greatly affected by fluctuations in the economy because customers will always have their quality garments cleaned professionally.

Do you have the desire and drive to succeed in owning and operating a profitable business?

If yes, White Rose Dry Cleaners is looking for You! Discover the top reasons why you should explore the White Rose Dry Cleaners franchise opportunity.

Why White Rose Dry Cleaners?

Why would being a part of a our franchise be a smart decision? We have a some great reasons why; 

Instantly Recognizable Brand Name
Adopt a name built upon a foundation of consumer trust and developed with more than 60 years of fabric-care experience.

Reach a Targeted & Refined Clientele
Enjoy high-level of financial stability because customers will always have their quality garments cleaned professionally.

Year-Round Business
People wear clothes year-round, therefore it follows that they will need them cleaned all year round.

Affordable Investment
Our franchise saves you money by avoiding heavy investments in equipment purchase, staff salaries and publicity costs. Just set up your shop, and leave cleaning to us!

DLI Endorsement
White Rose Dry Cleaners is a professional member of the internationally renowned Dry Cleaning and Laundry Institute (DLI).

Highly Effective Marketing Department
White Rose Dry Cleaners has invested in a proficient marketing team to promote the brand nationally and regionally.

Free Entrepreneurial Advice
Benefit from free advice from successful owners in the field of delivering quality cleaning to your customers.

Quality and Fluid Operating Systems
We have had more than 52 years of establishing proven quality delivery systems that give you a competitive edge.

Do I qualify?

Outside of the ability to follow our system and the advantage of supportive resources that we avail to all our franchisees, we have found the following qualifications helpful:

What does it take to start a White Rose Dry Cleaners store?

1. Keen Interest
To run any successful business, you have keep to abreast with all aspects of operations within your industry. 

2. Strong enthusiasm for figures
When you get a grip on how your accounting works, it becomes significantly easier to allocate resources only to the most rewarding store requirements and needs.

3.Affinity for  improved technology
Keeping at par with better technology is the best way to remain relevant and provide value over time. 

4. Financial Ability
Over and above having clear operating guidelines, you also need to have the ability to finance a franchise investment of approximately KES. 200,000–300,000

5. Ability to follow a proven marketing campaign
The biggest advantage of partnering with us is that we have had over 52 years of market research and proving what works. Your ability to identify with and follow such a campaign is crucial to your store’s success. 

6. Entrepreneurial spirit and passion
Owning any business requires one to be able to draw plans for its growth and take sensible risks for it to flourish. 

7. Mature, team-oriented personality
Your store’s success may wholly depend on good relations with your team. Having a great working relationship goes a long way to promote this. 

8. Strong leadership skills
As a leader, you will need to have a strong authoritative presence supplemented by great problem resolution skills. 

Training and Support

From initial training to ongoing support, as a White Rose franchisee, you will be in business for yourself, but not by yourself. We will help to get you going;

4-Week Training Program
White Rose will qualifying you to operate a prosperous modern dry cleaning business. Your team will be trained on the following;

I.   Techniques and processes in both laundry and dry cleaning
II.  Management, daily operations and back office systems
III. Customer Relations and Experience Management
IV. Specific store "start-up" assistance at each new location

Site Selection Guidelines
We shall provide advice in the selection of a strategic location of your White Rose franchise.

Marketing Support
We shall continually promote the White Rose brand identity, provide creative advertising materials, marketing and promotional guidelines and much more.

Ongoing Operational Support
At the end of training, we shall avail management assistance in overall launch plans, coordination and follow up on how the franchise is progressing

Available Markets

Dry Cleaning franchises flourish in densely populated areas. Currently, White Rose is looking to expand in all major Designated Market Areas across East Africa.

Target areas include: Ruaka, Ngumo (Kenyatta Market), Karen, Kitengela, Rongai, Ngong, Utawala, Mombasa (Nyali area), Kisumu, Nakuru, Eldoret, Kisii, Kitale and Nanyuki.

Do you have a market in mind? Get more information!
Fill the self-qualification form HERE
You can also call us for latest update on 0722 205 500

View Current Store Locations

Investment (Capital Requirement)

Below is the cost breakdown for investment and operating costs for a single-unit White Rose franchise;

  • Minimum Working Capital - KES. 200,000

  • Experience - Not mandatory. Furthermore, White Rose provides an option for existing Dry Cleaners wishing to operate with the White Rose brand name, under the Franchise Model.

  • Franchise Fee - KES. 100,000

  • Royalty - N/A

  • Marketing - Benefit from our countrywide marketing

Interested in multi-unit investment levels? Call us on 0722 205 500

Franchise Request Form

If you're interested in becoming a White Rose franchisee, please take a few moments to fill out our interest form below. We look forward to sharing more with you about this great opportunity!

Thank you! Your submission has been received!
We will get back to you the soonest possible

Sorry! Something went wrong while submitting your form.
Please reload the page and try again.

Dedicated Customer Support

Still got more questions? We retain a group of well-trained customer care attendants to cater to every query ranging from franchising, collection and delivery to basic dry cleaning questions.

You may also visit our corporate offices at the address below for more help.

Email :  info@whiterose.co.ke
Phone:  +254 20 4440661/2/3
               +254 722 205 500
P.O. Box 42200 - 00100

Corner of Garden Rd, Off Riverside Drive
Nairobi, Kenya